AURUM / The Journal
The AURUM
Journal.
Practical guides to luxury travel from Geneva, notes on the city's prestige events, and a few reflections on the art of receiving guests well.

Geneva Airport to the ski resorts: the winter transfer guide
Verbier, Zermatt, Courchevel, Val d'Isère: real distances, routes and the rules of the road on either side of the border.
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Geneva Airport to Megève transfer: the complete guide
Distance, real journey time, the exact route, the French sector of Geneva Airport and winter equipment requirements.
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Dress codes at Geneva's palace hotels
From the Beau-Rivage to La Réserve, every Geneva address has its own customs. What is understood without ever being spelt out.
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Private chauffeur or Uber Black: what's the difference?
Two models, two legal frameworks. What really separates the two services in Geneva.
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Hosting a VIP in Geneva for a watch brand
Watches and Wonders, a one-of-a-kind piece launch: orchestrating a flawless welcome for a distinguished guest.
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